APIs Are Everywhere: Why?

Rob Zazueta
Director, Digital Strategy, TIBCO Software, Inc.

Digital Business transformation involves converting products and services to digital form so they can be used as digital services. This shift is everywhere and companies have expanded the customer experience through adding digital components. What enables this shared data and integration is APIs. Learn how companies are leveraging very large communities beyond the traditional market reach of their own direct sale organization and distribution channel by playing in the API economy.

Please check out our companion blog piece on APIs Are Everywhere: Why?

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