TC1F for Brands
TC1F in Airlines
TC1F in Retail
The output of great customer engagement is revenue lift and deepened brand experience. Those results are impossible unless you can first 'see your customer' and then take the carefully considered steps to turn your customers into fans.
Seeing Your Customer
Seeing your customer is spotting them the moment they step through the door or arrive at your website. You have an immediate knowledge of their past interactions overlaid with knowledge of their environment in the moment, giving you the context that allows you to engage in personal ways that move the relationship to the next level, Turning Customers into Fans™.
Turning Customers Into Fans™
Outstanding engagement with customers involves knowing how people think and behave naturally and is managed across five areas of technology and process: social, mobile, loyalty, exclusive content and gamification. Each of these areas uses analytics to constantly measure and correct for the best results. Turning Customers into Fans™ pulls together many of the traditional roles in the organization but especially the increasingly expanding roles of CRM and Marketing.
It has many names in the marketplace but in the end is all about the fan. Fans give you permission to know them better, engage continuously and create a personal relationship with your brand that they literally wear on their sleeve. Fans are fanatical, making them ambassadors for your brand. This only comes when you are able to surround them with an excellent experience that speaks to them personally and respects them as an individual. Customers bring revenue but fans make your business stand out.