From Likes to Loves: Nine West Rewards Loyalty Members through Facebook Using TIBCO
TIBCO Loyalty Lab Amplifies Nine Loves Rewards Program
Palo Alto, Calif., July 24, 2012 - TIBCO Software Inc. (NASDAQ: TIBX) today announced a collaboration with global footwear and accessories leader Nine West and Plenty NYC, an award-winning digital creative agency, to develop the Nine Loves Rewards campaign on Facebook.
This campaign leverages technology from TIBCO Loyalty Lab® and Plenty's integrated app to allow program members who "like" the Nine West Facebook page to earn bonus points toward a Rewards Pass to spend on Nine West shoes. Customers who are not yet members are also given the opportunity to enroll in this special program.
Nine Loves Rewards is a membership program for shoe lovers to earn points on every dollar spent at Nine West, and for every 150 points, customers are able to redeem for $10 off future purchases. Nine Loves Rewards launched in 2008 and over one million members have benefited.
The promotion can be accessed at www.facebook.com/ninewest. The Nine West Facebook page was launched in 2010 and now has over 780,000 fans.
Matt Howland, vice president, TIBCO Loyalty Lab, says, "We are seeing companies shift from only rewarding transactions to rewarding engagement. TIBCO Loyalty Lab is committed to turning the promise of social loyalty – brand building through social interaction – into a results-producing reality."
David Melnick, vice president of database marketing and research at The Jones Group, says, "We are excited to add a new level to the Nine Loves program by rewarding our members for engaging the brand through social media. The technology also allows us to collect additional data to understand the impact of social engagement on customer value."
About The Jones Group Inc.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e-commerce sites.
The Company's internationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, B Brian Atwood (L), Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Miss KG, Jones Wear, Kasper, Energie, Evan-Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Sam & Libby, Givenchy (L), Judith Jack, Albert Nipon, Pappagallo, Rafe (L) and C&T Costello Tagliapietra (L).
Plenty is a creative studio. We develop innovative design, technology, and entertainment content to drive brand engagement across numerous digital platforms, including websites, social media, animation, live production, gaming, and mobile content. Plenty's work has won or been nominated for numerous awards, including an Emmy, an independent Spirit Award, and many Webbys and W3s. Our team of writers, thinkers, builders and artists strive for new ideas and are consistently fueled by emerging technologies. For more information please visit: www.plentynyc.com
TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's optimizing claims, processing trades, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage® – the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes and applications in real time. Learn more at www.tibco.com. For more information about TIBCO Loyalty Lab, please visit: www.loyaltylab.com.
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TIBCO, two-second advantage, Loyalty Lab, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.