'Greg the Architect' Receives 2007 Internet Advertising Competition Award
PALO ALTO, Calif., March 30, 2007 - TIBCO Software Inc. (NASDAQ: TIBX) today announced that its independently sponsored publication, SOA Now has been recognized with an Internet Advertising Competition (IAC) award for Best Interactive Application in Computer Software. The winning online video, "Greg the Architect: SOA This. SOA That," was developed as part of a viral campaign to drive traffic to the SOANow Journal (www.soanowjournal.com) – a publication that delivers thought leadership about service-oriented architecture (SOA) and the technologies that comprise it.
The IAC Awards (www.iacaward.org) are produced by the Web Marketing Association to honor excellence in online advertising, recognizing the individuals and organizations responsible and showcasing the notable end results. Winning entries are selected for their demonstration of creativity, innovation, impact, copywriting and design.
The Greg the Architect video features a besieged tech worker who is confused about how and why to implement SOA. The closing scene promotes SOA Now as a resource for IT architects to help make sense of SOA, including definitions, best practices and real world success stories. Since its launch, the video has been mentioned in leading industry blogs and traffic to SOANowJournal.com has increased significantly. “Greg the Architect” can be viewed on YouTube at http://www.youtube.com/watch?v=uOQcjvUHZ0k.
"I challenged a small group to think outside traditional corporate bounds and from the perspective of a customer. We knew we wanted to create a fun, humorous satire aimed at IT architects that tells it like it is versus just another marketing campaign featuring overblown software buzzwords that nobody really understands," said Ram Menon, executive vice president, Worldwide Marketing, TIBCO. "The team is honored to be recognized by the Web Marketing Association for the creativity that went into this endeavor."
About SOA NOW
SOA Now Journal is one of three NOW publications, which include SOA Now, BPM Now and NOW Magazine. It is published quarterly and delivers thought leadership about SOA and the technologies that comprise it. SOA Now Journal was founded in 2006. For more information, visit and subscribe to SOA Now at http://www.soanowjournal.com/.
About TIBCO
TIBCO Software Inc. (NASDAQ:TIBX) provides enterprise software that helps companies achieve service-oriented architecture (SOA) and business process management (BPM) success. With over 3,000 customers, TIBCO has given leading organizations around the world better awareness and agility—what TIBCO calls The Power of Now®. To learn more, contact TIBCO at +1 650-846-1000 or on the Web at www.tibco.com.
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TIBCO, The Power of Now and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.
