Some analysts claim that big data hasn’t lived up to its promise. Mind you, nothing could live up to the expectation that was generated. Ironically, now the spotlight may be turned elsewhere, big data will deliver big time.
Today’s retail customer is extremely mobile and cross-channel in their path to purchase. They use a variety of touch-points to research and purchase products and services, including traditional web, mobile web and apps, email, chat, social media, online forums, physical stores, and other channels. For instance, while just 3% of… Read More →
Back in 1884, Marks and Spencer was a single market stall. Fast-forward to 2015 and M&S is an international, multi-channel retailer selling stylish, high-quality clothing and home products, as well as outstanding quality food responsibly sourced from around 3,000 suppliers globally.
Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series. Among the customer engagement trends we’re addressing this year, one is the importance and functionality of mobile devices in loyalty programs and other opt-in customer engagement. For the purpose of this post,… Read More →
In a blog post published February 2 titled, “Beyond Big Data’s Vs: Fast Data Is More Than Data Velocity,” Forrester analyst Michele Goetz provides her vision of Fast Data. As the title suggests, Goetz does an excellent job at explaining why the absolute speed of data is not the primary… Read More →
The retail industry has been quick to embrace Big Data. For years, Etsy has been looking at data and using it to help sellers become more successful while also optimizing shopping experiences. More recently, however, fashion houses and retailers of all sizes are taking a step further and taking on… Read More →
I hate buying pants, and it’s not just because I’m getting fatter. The problem is that one company’s 33 waist is different than another’s. Furthermore, sticking to the same brand, or even the same model, doesn’t always guarantee consistent sizing. Whether it’s a different cut, or subtle variances in the… Read More →
There’s a torrent of customer and market data that’s continuously being generated for retailers and consumer packaged goods (CPG) companies. However, in many cases, line of business leaders (LOB) don’t often have access to the most current data regarding customer buying trends or market conditions.
There’s a torrent of customer and market data that’s continuously being generated for retailers and consumer packaged goods (CPG) companies. However, in many cases, line of business (LOB) leaders don’t often have access to the most current data regarding customer buying trends or market conditions. As a result, this puts… Read More →
As consumers have more channel choices than ever before, the role of the physical store has become more important than ever for providing customers with effortless experiences and earning their loyalty.