Last week, a network TV drama interjected comedy with what appeared to be a fanciful innovation: The face and voice of a telecommuter wandered the halls of a law firm on a wheeled robotic device—a cross of iPhone’s Facetime with a Roomba vacuum. Good for a laugh, but how many… Read More →
Many smartphone releases often focus around hardware advances such as design, functionality, and feel. This intense focus often leaves many of the cutting-edge software updates in the dark. Apple gave customer engagement management a tremendous boost with its release of the iPhone 5S and iOS 7, and most people don’t… Read More →
To be an excellent salesman, one must understand customer motives better than customers themselves. There are certain techniques and psychology is dedicated to understanding customer behavior. Customer loyalty adds an additional level of complexity to the shopper-salesman relationship.
Shopping on the Internet often delivers a rich buying experience to customers. On an e-commerce site, it is assumed that complete and extensive information about a product or service is readily available. Sites that do not allow a rich buying experience can quickly die out.
In the recent years, the transportation and logistics (T&L) landscape has become a rapidly evolving business environment. More and more companies are looking to achieve a competitive edge to gain a larger global market share. With new sets of complexities emerging everyday, like new low-cost players, rising expenses, and consumers asking… Read More →
Loyalty in the Enterprise: This is Part Two of a series on loyalty best practices in the Enterprise. Read Part One and discover what are the Four Holy Grails of Marketing. Indoor mapping of consumer location is the latest arrow in the quiver of the retail marketer. When marketers know where things… Read More →
For years I have collected miles with a few different airlines, but have managed to fly only twice using my miles. Here, in one sentence, you have the problem with airline loyalty programs, but also my loyalty strategy. Airlines want you to fly with only them and collect miles. But… Read More →
Getting the right information on demand is an eternal problem of today’s knowledge workers, and will only grow. Lack of knowledge causes a delay in decision-making, and ultimately leads to bad decisions. This is the essence of the Two-Second Advantage, where a little knowledge in the correct context at the… Read More →
When it comes to shopping, today’s consumers are in control, with more choices and more options than ever before. It is no longer enough to offer a good selection of merchandise at an attractive price because customers want “experiences” to go with the products they buy. The cutthroat competition among… Read More →
Recently, my daughter was in the market for a dress and her experience with the retail store was so positive, she became a fan. Her particular experience was due to a one-in-a-million, perfect store clerk with a photographic memory. Yet now, technology is capable of consistently reproducing that same lucky… Read More →