In an attempt to keep up with a technology-equipped consumer, marketing campaigns are becoming more and more targeted. Leverage the Email Ocean Popular ad-blocking software is now available on every web browser, which significantly reduces the waves of ads consumers see on webpages. More advanced email clients now sort emails… Read More →
If you have happy employees, they’re going to treat customers well. That’s the conclusion of Men’s Wearhouse, the largest chain of men’s tailored clothing with more than 17,000 employees. What makes for happy employees? It’s in its vision statement: provide world-class customer service to customers and to one another. Supporting… Read More →
The digital age has impacted the way we shop, but the retail-to-customer interaction remains the same. Online Experience Mirrors In-Store For example, a consumer is shopping in a local shop; they may browse and compare items, with or without interaction from the salesperson. Now, imagine a consumer is online and… Read More →
It’s an age-old problem in business. A mishap occurs, like a flawed batch of products that are produced due to a yet unknown manufacturing glitch. Downtime to analyze and fix the malfunction could take hours or days, depending on the severity of the problem and whether defective manufacturing parts have… Read More →
Last week, a network TV drama interjected comedy with what appeared to be a fanciful innovation: The face and voice of a telecommuter wandered the halls of a law firm on a wheeled robotic device—a cross of iPhone’s Facetime with a Roomba vacuum. Good for a laugh, but how many… Read More →
Many smartphone releases often focus around hardware advances such as design, functionality, and feel. This intense focus often leaves many of the cutting-edge software updates in the dark. Apple gave customer engagement management a tremendous boost with its release of the iPhone 5S and iOS 7, and most people don’t… Read More →
To be an excellent salesman, one must understand customer motives better than customers themselves. There are certain techniques and psychology is dedicated to understanding customer behavior. Customer loyalty adds an additional level of complexity to the shopper-salesman relationship.
Shopping on the Internet often delivers a rich buying experience to customers. On an e-commerce site, it is assumed that complete and extensive information about a product or service is readily available. Sites that do not allow a rich buying experience can quickly die out.
In the recent years, the transportation and logistics (T&L) landscape has become a rapidly evolving business environment. More and more companies are looking to achieve a competitive edge to gain a larger global market share. With new sets of complexities emerging everyday, like new low-cost players, rising expenses, and consumers asking… Read More →
Loyalty in the Enterprise: This is Part Two of a series on loyalty best practices in the Enterprise. Read Part One and discover what are the Four Holy Grails of Marketing. Indoor mapping of consumer location is the latest arrow in the quiver of the retail marketer. When marketers know where things… Read More →