The emergence of multiple customer interaction channels over the past decade has led every B2C company to ensure they have a presence in each new and exciting channel. But in the race to be present, have we forgotten about the customer experience? Putting the “customer at the heart of everything… Read More →
Does your application landscape look like it did five years ago? Probably not. Your business has evolved, requiring the need for new capabilities. SaaS applications augment or even replace many of your current applications. Customers expect interactions across a variety of channels. The amount of data required for business intelligence… Read More →
Read the whitepaper on the Top 10 Marketing trends.
In our always-on, mobile-enabled world bursting with a seemingly endless supply of consumer apps, it’s surprising that enterprise apps have yet to gain the traction that their potential so rightfully demands. With more than half of consumers in the developed world currently in possession of three or more connected devices… Read More →
With a simple glance at your own business data, are you confident that you know how to improve your customer relationships, increase revenue, and maximize operational efficiencies? If not, your competitors could be a few steps ahead, and you may want to think about hopping on the real-time train.
Healthcare IT has undergone dramatic transformations since the Health Information Technology for Economic and Clinical Health (HITECH) Act was passed in 2009. Thousands of hospitals and ambulatory service centers have implemented and institutionalized electronic medical record (EMR) systems, and other strong technologies are sure to follow. Predictive Analytics With quality healthcare reporting… Read More →
The total number of mobile application users stood at 1.2 billion at the end of 2012. This number is forecasted to grow aggressively at 30% a year, to reach 4.4 billion users by the end of 2017. Mobile applications—whether for your customers, partners, or employees—are becoming an increasingly important tool… Read More →
There are few emerging technologies that will change the enterprise more than mobility. If you are as old as I am (Check out my bio—you can see my gray hair), you remember that phones were tied to the wall or desk by wires. Technology—and IT—Providing Service in a New Way… Read More →
In a recent Gartner study, mobile was ranked as the top most disruptive technology in the enterprise—above Big Data, social media, and the public cloud. As mobile devices become the primary screen for consumer engagement, business needs to adapt to new demands. Scaling and Adapting to Mobile Old-school web architectures… Read More →
Improvements in digital technology have made it easier for companies to reach consumers almost anywhere. Capturing their attention still depends on coming up with a compelling message, the correct digital venue, and delivery at the right time and place. Without Fresh Ideas Marketing Campaigns Fail Marketers can succeed in capturing… Read More →