There has never been a better—or more urgent—time for a customer loyalty program, and we aren’t talking about punch cards or points. The world has gone digital and mobile, making customer loyalty the critical link between what a brand needs to know about the consumer and what a consumer looks… Read More →
Source: MastersInIT.org Want to learn more about big data? Explore our Integration Maturity Model.
Watching the pace at which the mobile industry has developed over the last few years has been fascinating. Beginning with Apple’s introduction of the iPhone in 2007, you could tell the industry was going to change, and change quickly. Enterprise Embracing Changes It didn’t take long for that change to… Read More →
What metrics should you be using for your business? Business leaders are focused on rapidly delivering high quality products and services to customers, selling products, and providing a great customer experience. You can relate meaningful metrics to top-line growth and profit and deliver this information in the most consumable way… Read More →
It used to be that data was something stored in a database. It had structure; it had persistence. And everyone knew exactly where to go and how to get it. The nature of data is changing rapidly though, and most of these truisms no longer apply. More and more data… Read More →
Context is everything in today’s world where you have an ever-increasing volume of data and a shorter time to analyze and take action to capitalize on an opportunity or eliminate a threat. Knowing that a customer is engaging with your company through your web site opens up an opportunity for… Read More →
The key to any publicly funded organization is the connection between the giver and the receiver. It makes sense: the more engaged someone is with a cause, the more likely he or she will become a partner and support future work. For the last 60 years, World Vision has mastered… Read More →
The emergence of multiple customer interaction channels over the past decade has led every B2C company to ensure they have a presence in each new and exciting channel. But in the race to be present, have we forgotten about the customer experience? Putting the “customer at the heart of everything… Read More →
Read the whitepaper on the Top 10 Marketing trends.
The most accepted definition of Big Data comes from Wikipedia: “Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.” To put it another way: Big Data is the… Read More →