In the previous post of this series, we discussed the challenge of performing customer analytics with big data—you cannot load every single record into an analysis all at once. We then introduced TIBCO’s accelerator for Apache Spark and explained how it helps you harness every pertinent piece of big data… Read More →
How do you analyze big data? How can you harness every pertinent piece of big data information to better know your customers and tailor an experience for them that is relevant to their interests?
How many times have you sat through a data analytics presentation focused on identifying hidden data trends which can be used to gain competitive edge, for example, in retail and other sales-focused industries? Quite a few, I guess, and we’re all guilty of churning out this same tired old messaging,… Read More →
Some analysts claim that big data hasn’t lived up to its promise. Mind you, nothing could live up to the expectation that was generated. Ironically, now the spotlight may be turned elsewhere, big data will deliver big time.
If you struggle with the challenge of facilitating action on the insights uncovered by data scientists, you’re not alone. The explosion of big data fed by IoT feeds upon the desire to facilitate faster and more informed decision making along with continuous improvements to business operations.
In their transition to become digital businesses, many organizations are leveraging analytics to derive value from the vast amounts of data their businesses produce. Even for data science experts, putting together an analytics framework can be challenging and time consuming. Recognizing this challenge and leveraging our deep expertise in analytics… Read More →
Along with big data, automation is one of the biggest buzzwords in technology. How do companies effectively implement automated processes? More importantly, how do they differentiate between actions which add significant value to their organization and automatic additions which are effectively busy-work with a big price tag? And amid large-scale… Read More →
Data and analytics allow each element of marketing capability to thrive. In this era of digital transformation, there has been a lot of discussion about the role of traditional brand marketing in today’s organizations. Lists of “most important skills for marketers” routinely rank skills like big data, data analytics, data… Read More →
There’s quite a lot of attention now on digital transformation, the growth engine of the new economy. Competing with pure digital businesses like Netflix, eBay, and Google over the last decade has caused businesses in every sector to extend their use of digital channels. This transformation involves converting products and services… Read More →
Last time we talked, I referenced APT and FoundryDC founder Jim Manzi and his approach to Big Data. Jim spoke at the TIBCO London office digital transformation event a couple of weeks ago on the topic of “Kinda Big Data”—the compelling point that the vast majority of businesses are best… Read More →