Modern day business users need consistent and accurate information to make operational, tactical, and strategic decisions. Enriched, accurate, and real-time information is the most critical piece of a strong analysis. Though the list may vary a little from company to company, some of the most common master data entities are… Read More →
Although the term “big data” is rampant throughout corporate corridors, executives and business leaders have their own ideas – and sometimes misconceptions – as to what’s meant by big data and what it entails for the enterprise.
Chief marketing officers (CMOs) are under tremendous pressure to more effectively use the customer data that’s available for targeting, personalization, and campaign execution across different channels. With the wealth of data that’s available for businesses to draw on (40 zettabytes by 2020), and as CEOs and organizational leaders become increasingly aware… Read More →
There is no dearth of fanfare surrounding the potential for big data to allow companies to gain better insight into their customers, markets and operations. But there has been less evidence of the potential return on investment for companies that have embraced advanced analytics.
When you think of a technical user community, what comes to mind? A website with hundreds, or maybe thousands, of message boards and discussions with threads that never seem to end? Historically, these communities provided no true group collaboration, and users had to be extremely dedicated to follow threads and… Read More →
For brands, the customer journey is increasingly complex as customers interact in stores, online, with call center agents and in a myriad other ways. While the data generated by this growing number of actions may seem overwhelming, firms need to corral it to keep customers and grow the business, according… Read More →
The busy holiday season is about to arrive, along with new product launches and deals. Most people are busy planning their holiday shopping or a vacation to visit loved ones. The first thing that comes to my mind while shopping, booking a flight, or a hotel is the rewards I… Read More →
For those in the United States, Thanksgiving is a day of giving thanks for the blessing of the harvest and of the preceding year. Well, at least according to Wikipedia. But while Thanksgiving can be a time of gratitude and reflection, it can also be a project management and scheduling… Read More →
Has your day ever started like this? “You have 453 unread emails.” Mine did. Every single day for about two whole years. At my last job, emails would show up in the morning, all through the day, late into the evening when I was home with my family, and even… Read More →
For many retailers Cyber Monday has become the holy grail of online holiday shopping. In fact, since its inception in 2005, Cyber Monday, the Monday after Thanksgiving, has been the strongest online purchasing day of the year.