Connecting with your audience is always a difficult task in any walk of life. Whether it is business, pleasure, or anything in between, getting the right messages to resonate with the audience is often the difference between success and failure. You can have the greatest idea, invention, or product in the world, but if you don’t find the right way to connect with the target audience then you’ll more than likely fail.
When you look at bands performing as live acts, the success of a show is defined by the connection between the band and the audience. Many a friend has been disappointed when going to see their favorite band, because all they did was “play their songs well”. Performances can often fall flat when the audience doesn’t feel a true connection.
I was interested to hear a number of theories on successful DJs, whose sole aim is to make sure the crowd are enjoying themselves and connecting with their music. Heart rate is the key to making the right connections with the audience. If the DJ can control the audience’s heart rate, they’ll have a better chance of engaging the audience in the right way.
168 BPM (beats per minute) is apparently the magic number. The DJs’ aim is to build the crowd up in order to reach that heart rate. This is the point at which the crowd is most engaged with the performance.
When thinking about process, it still feels like businesses don’t make this connection with their audience. The ideas, innovations, and projects that businesses have are often good. The communication of the idea often fails to resonate with the audience, and therefore businesses don’t get the buy in for the people that these initiatives are for. I would urge you to think about how many times this has happened in your organization, and how it could have been better if the communication was better and everyone was on the same page.
Using a common language that everyone can understand seems like such a simple and obvious concept. Yet, it is very rarely used throughout the business world. Using process again as an example, how much easier would it be to discuss ideas, improvements, and requirements with the business if the language used to describe the process was actually in a format that could be easily understood? How much more buy-in and adoption would we gain by actually connecting with the audience that we want to deliver the processes to?
To bring people together, synergy between all parties involved is necessary. Nine times out of ten, this synergy revolves around the communication method that we use to convey ideas and concepts to the audience in question.
If DJs have figured out that their communication method revolves around 168 BPM, why can’t Business Process Management have a communication method that will truly resonate with the audience in question (i.e. the business)? If this can be achieved, we can truly make BPM the heartbeat of any organization. Click here to learn more.