Business Intelligence (BI) tools have long been valuable in helping deliver a view into the business to aid decision-making. The approach BI tools take is fundamentally based on a fairly static knowledge of your data. In other words, you have to know the questions you want answered before you engage in any BI project. This approach works well when you know what you don’t know. But what happens when you don’t know what you don’t know? Discovering what you don’t know is what I’d like to call business insight.
The world is has transformed to capture more information than ever before—a phenomena we all now know as big data. There is so much data captured in systems today that it’s becoming unreasonable to ask someone reasonable questions. How do you know what questions to ask.
Data analytics is a continual process to mine data (also known as data mining) to discover what you don’t know. During this process, you will discover many answers, which inevitably will lead to more questions. True data analysis tools will make it easy to discover new questions and answers from the data. It shouldn’t require you to have any preconceived notions before diving into your data.
TIBCO Spotfire is fundamentally designed to use the data to surface new questions and answers easily. You never know which answers will become your insight.
Check out five ways Spotfire can help speed up your data analysis!