Hundreds of customers, partners, and prospects flocked to TIBCO NOW Tour (TNT) in Paris to discover how TIBCO Fast Data is at the heart of digital transformation and best equipped to enrich the customer experience.
Held at the Cambon Capucines Pavillon, the conference saw users, analysts, and experts converge in the French capital to share insights, initiatives, and best practice around big data, cloud, and mobile and hear experts cover topics such as API management and the Internet of Things on an industrial scale.
A prevailing theme of the day centered on the emerging concept of critical moments, a term coined by technology research giant Gartner, to define a transient opportunity in business which can be exploited dynamically. The ability to make split second decisions to drive innovation, service quality, and added value is becoming an important differentiator through which businesses can meet the rising expectations of customers in a multi-channel operating environment.
Exemplifying one of the best ways to capture such moments, TIBCO Fast Data platform took center stage, highlighting how fast as opposed to purely big, data is the added extra which is driving the opportunities in this area. Delegates were afforded an in-depth insight into this event processing platform’s unique ability to deliver contextual information in real time through continuous customer engagement, omni-channel interaction, and hyper-connectivity in business.
And across a busy agenda of keynote presentations, the message was clear and consistent: migrate to a digital business to optimize your speed of response in seizing digital opportunities or risk finding yourself trailing behind your rivals.
TIBCO CEO Murray Rode underlined how TIBCO Fast Data should now be underpinning all new business models and CTO Matt Quinn spoke of the importance in embracing cloud and API to accelerate digital transformation.
Customers who had already reaped the rewards of a more integrated and agile IT infrastructure were on hand to divulge their experience including Accor Hotels, Capgemini, and Axa Wealth Services. Insurance provider MAIF revealed how leveraging a flexible, agile platform to revolutionize its IT strategy has driven operational excellence, increased competitiveness, and created a superior customer experience. And its progress has been deservedly recognized in the TIBCO Trailblazer awards, a celebration of customers who have employed TIBCO technology to game-changing effect, which rounded off the day’s proceedings.
For the uninitiated yet to embrace the power of Fast Data, TIBCO NOW Paris made a compelling case for getting on board and taking the journey to superior information management.