Patient-generated health data from such things as wearable devices, mHealth apps, and remote sensors is poised to become a key asset for healthcare organizations, particularly those that understand and embrace the benefits that Big Data analytics have to offer.
In fact, 73% of organizations that have adopted personalization technologies have seen positive financial results, according to a new report from Accenture.
The “Accenture Healthcare Technology Vision 2015,” report highlights emerging technology trends that will affect the health industry in the next three to five years.
Just about 84% of healthcare execs agree or strongly agree that in addition to training people, the industry will have to focus on training machines, including using algorithms, intelligent software and machine learning.
And 83% agree that the increase in clinical data means healthcare provider organizations will not only have to manage employees but intelligent machines as well, according to Accenture.
Healthcare organizations are investing in a number of machine learning techniques to develop and improve their Big Data analytics capabilities, the survey notes.
Fifty-nine percent of these organizations are using rule-based algorithms to drive smarter software that makes it easier for them to use analytics to gain insights from Big Data—insights they can use to make better decisions and provide better healthcare. In addition, 45% are using predictive analytics to turn raw data into actionable insights, according to Accenture.
But more than turning huge amounts of new data into insights, these new techniques will enable a single platform for data that’s generated by patients, doctors and clinicians, the study notes.
According to Accenture, 85% of doctors say wearable devices enable patients to be more involved with their own health, while 76 percent of patients say that wearables help them better manage their health and even improve it, Accenture notes. And monitoring their health is the main reason that 54% of patients say they use smartphone apps.
“We’re entering an era of personalized healthcare where patients expect to have a meaningful and convenient individual health experience, both virtually and in-person,” says Kaveh Safavi, who leads Accenture’s health business. “The advent of real-time patient data, smarter technologies and individualized services will help health providers break from their traditional business models and provide outcome-focused services for individuals.”