If someone in your company’s Marketing department is going to TIBCO NOW to learn about our new TIBCO Engage™ platform — and, frankly, they should be — you might want to recommend that they stop by one of the tibbr pods, too.
Understandably, it might be difficult to convince them, after all, why would someone whose job title includes the word “Marketing” care about social communities? “Hey, that’s not Marketing!” they may insist. Still, it would definitely be worth their time for a couple of very good reasons — reasons Marketing types in particular should be able to appreciate.
Marketing isn’t easy or cheap.
No marketing campaign in the world is more difficult, time-consuming, or costly than the one that’s required to get a new customer. New customers are the needle in the mass marketing haystack. They’re the one clean-shaven guy at the hipster, music festival. Or the Prince in the global pond of un-charmed frogs. Yes, they’re theoretically out there waiting to consider your product or service, but finding them can be a royal pain. Even after you find your target market, you have to win them over. You have to make them feel good about your brand and then convince them to buy from you which, according to Marketing Metrics, you only have a 5-20% chance of succeeding with a new prospect, whereas you have a 60-70% chance with an existing customer. In fact, it’s almost 7X more expensive to get a new customer than to keep a current one, so it’s critically important to hold onto the customers you already have.
Happy customers doesn’t have to be a full-time job.
The best way to keep a customer is by keeping that customer happy. Yet staffing up with lots of well-paid customer care reps isn’t any cheaper than marketing to new prospects. And that’s where a tibbr social community provides a happy medium.
Linked to your company’s website, a tibbr social community (themed to look like your brand, of course) becomes the nexus for any customer comments instead of more visible, public outlets like Twitter. Within your own community, you can see and address issues immediately before they do wide-spread damage to your brand. As an added perk, customers who feel part of a brand’s community frequently help out, handling misinformed or confused customers’ questions all by themselves. Better yet, word-of-mouth recommendations from the brand evangelists that you cultivate in the community can be the most effective advertising you ever do, especially online.
See how tibbr + TIBCO Engage work together.
For marketers, TIBCO Engage + tibbr makes a lot of sense, and there’s simply no better opportunity to see, experience, and understand them both than at TIBCO NOW. Marketers can visit one of our demo pods to have knowledgeable representatives walk them through any aspects of the tibbr platform. Or they could sign up for a free demo of tibbr (but they’ll learn more, faster with someone beside them to answer questions and explain best practices).
TIBCO NOW is the leading conference focused on business technology right now, and it’s a great opportunity to learn about Customer Loyalty and Social Communities.
WHEN & WHERE:
- November 3-5, 2014
- Marriott Marquis/San Francisco
- 701 Mission Street, San Francisco, California (click here for map)