If we’d just won a Hollywood award, we’d probably get all teary-eyed, give a shout-out to all the hard-working people behind the scenes, thank our spouses who stuck with us through all the late nights, and finally get “played off” the stage.
Yet while the “2013 Global Growth Excellence Leadership Award in Enterprise Social Networking” isn’t as catchy-sounding as “The Oscars,” it’s still a pretty big deal.
First, we’d like to thank the academy…
The Global Growth Excellence Leadership Award is given out each year by Frost & Sullivan, a well-respected research organization with 1,800 analysts tracking 300 industries and 250,000 companies all over the world.
This prestigious award is presented to the company that has demonstrated “excellence in capturing the highest annual compound growth rate for the last 3 years.” And this year, that company was TIBCO for their enterprise social platform, tibbr.
In 2013, the Enterprise Social Networking market grew an impressive 27%, while tibbr grew an astounding 333%, amassing the largest paid user-base in the industry against “more than a number of strong alternatives that have been on the market for years longer.” Frost & Sullivan also went into the big reasons for tibbr’s growth and wide appeal.
Here’s a shout-out to all our 3rd-party business apps.
Much more than just another Enterprise Social Network, tibbr is an app-agnostic platform that integrates social across other business applications — like SharePoint, Salesforce, Oracle, SAP, Box, Cisco WebEx, and others — to create a unified viewing experience (even on mobile).
This broad integration was key to Frost’s choice because their research showed that ESN deployments generally fail when they’re used as a standalone application. When not integrated with the business apps that employees use every day, their analysts found that “the software cannot deliver on its promised benefits.”
Still, when it comes to integration, the devil’s in the details. Frost & Sullivan reported that many ESNs catered more heavily to certain departments over others, actually reinforcing communication silos.
We couldn’t ask for a more robust platform.
In contrast, they pointed to tibbr’s full suite of included capabilities — like rich user profiles, communities, discovery, polls, ideation, gamification, analytics, etc. They mentioned tibbr Marketplace which lets customers add third-party applications for meetings, ideation, file-sharing, content management, CRM, productivity, and tons more. Plus, they noted that tibbr can be deployed on-premises or in the cloud, unlike many other ESNs.
And finally —hey, who’s playing music…?
Overall, Frost & Sullivan’s independent analysis clearly shows why tibbr is outpacing the competition. More importantly, tibbr isn’t winning because of pure functionality, it’s winning because customers are actually using the product. And that’s how you get real business value out of —— wait, what’s going on? What do you mean, “Time’s up?” But we’re not done yet! We still have to thank our coders…!