Remember that part in the sci-fi action movie “Minority Report,” where Tom Cruise deploys a massive holographic user interface and manipulates predictive data using just his hands? If we were to tell you that this technology is already available, you’d want it for your business too, right?
Decade-in-Review Analytics Is So Yesterday, Literally
Being able to truly predict the future is still just relegated to Issac Asimov novels, but what if you could come close? Most organizations have traditionally relied on historic, decade-in-review type analytics to make critical decisions and push future growth, but it’s not nearly the same. With the sheer amount of data being collected today, using this information to predict future trends should be a no-brainer. But sifting through it all with no point of reference can be challenging and time-consuming. To glean any real business value from this deluge you need a means of organizing it all, a way of visualizing it, a way of pushing everything else aside save for the information that matters most to you.
Visualize Data for 4.8 Billion Consumers
Procter & Gamble, for example, serves about 4.8 billion people out of the 7 billion around the world, with its brands sold in more than 180 countries. With an organization this size, identifying localized trends and individual market opportunities quickly can be a daunting endeavor; but to remain competitive in the global market, Procter & Gamble needs as much foresight as possible.
Enter TIBCO Spotfire. Not only does Spotfire allow you to play out your favorite sci-fi movie bits with stunning data visualizations, it provides real-time predictive analytics. In fact, Procter & Gamble is so deeply committed to better understanding its customers, and has such faith in TIBCO, that they built rooms specifically dedicated to Spotfire for the purpose of viewing and analyzing all of this real-time data.
With Spotfire firmly implemented, each and every Procter & Gamble employee can see the same consistent and granular data simultaneously, allowing for easy pinpointing of opportunities and advantages. Just as the technologically-advanced fictional homes from “Minority Report” adjusted appliances and temperature to their denizens’ preferences, Spotfire alerts Procter & Gamble senior management and supply chain managers to notable business events; this delivers the right information to the right people at the right time. This ability to view the most critical business metrics in real time makes all the difference, and has dramatically enhanced Procter & Gamble’s productivity and response speed; it’s also easy to use. With Spotfire, Procter & Gamble simply loads its data, and with specifically defined success criteria embedded, has immediate access to the information they want. Now, not only can they make faster decisions, but also smarter choices—nearly as good as truly predicting the future.