Mobility is perhaps the easiest way to interact with the enterprise ecosystem—it provides organizations the ability to consume information. So, while you are busy strategizing numerous enterprise initiatives around your business, involving people, systems, and processes, there is a good chance that a mobility project is already in the works.
It Is THE Way to Engage Customers
Mobility provides unparalleled opportunity to engage with customers based on location or opt-in push notifications, not seen in more traditional channels such as email. Last decade, we would hear, “if it’s not on web it doesn’t exist”; similarly, if it’s not accessible on mobile, it is not from the 21st century. Today’s consumers expect conveniences they find online, like banking, to be mobile as well. In a similar way, they expect satisfying user experiences when interacting with organizations in other industries. Airlines, healthcare, utilities, insurance, and retail are a few industries that are taking advantage of the speed, engagement, and accessibility mobile provides. Mobility presents a tremendous opportunity for organizations to transform the customer experience. By creating a mobile experience that allows customers to access anything from booking appointments to customer service and claims to loyalty programs, the future of mobility will become the channel for customer interaction and engagement.
Power in the Hands of Your Employees
Enterprise collaboration allows organizations to act upon real-time information, which is the key to boosting productivity and improving operational efficiencies. It’s unreasonable to expect an employee to be constantly connected to their laptop. Free your employees from the bondage of a 9-to-5 and reduce the hurdles of global time zones—make global real-time collaboration a reality. Mobility allows companies to tackle these work hurdles. Add the ability to handle and interact with event-streams and productivity, and operational efficiencies dramatically improve. Doctors diagnose patients faster, airlines keep in-flight and ground crews in sync, and railroads deliver traffic and signal information in real time to the train driver. Collaboration is one thing, but providing information in real time mitigates risks.
Employees are not expected to be in the office around the clock. To reduce miscommunication and inefficiencies across any time zone, a mobile-friendly global collaboration platform is crucial to a successful mobile strategy. Whether there’s a mobile standard within an organization or BYOD policy, the right enterprise collaboration strategy won’t be impacted by the type of device. Email is so 20th century—my own workspace runs on tibbr, an enterprise social media solution!
The partner ecosystem cannot be ignored when it comes to corporate productivity and the correlation this has to revenue. In the insurance industry, forward-thinking carriers have rolled out mobile applications that leverage on-premise applications and allow real-time interaction with agents, as well as allow policy uploading and downloading. This enables straight-through underwriting results and provides a great customer experience, as well as agency satisfaction.
Taking a True Enterprise Approach From Day One
The right enterprise mobile strategy is one where organizations leverage data, integration, information security, business process automation, optimization, and the ability to identify opportunities or threats from an event in real time. Once the basic building blocks are in place, the next step for an enterprise is to scale and expand. Is mobility a part of your enterprise strategy?
Read more on developing an enterprise mobile strategy by downloading this whitepaper: Seven Principles for a Superior Mobile Integration Strategy.