“You will have the option to adopt and embrace change, or reject it. Either way, change is going to happen.” – KPMG CIO Harry Moseley
Moseley took the stage this morning, asking a question most companies today are struggling to answer: How do you find value in a time of change?
Social Media Touches Everything We Do
For some, change is happening faster than we’re all accustomed to. “I’ve been in tech for a number of years and never [saw] change happen as fast as it’s happening now,” he says. How fast is fast? Put it this way: During an earthquake in Virginia in 2011, some knew about earthquake from social media before the seismic waves had even reached them.
Knowing the frequency will only increase, so how can companies not only keep pace, but find value?
For KPMG, Moseley illustrates that part of the answer is TIBCO’s tibbr. Social media touches everything we do and those who embrace social media are empowered. KPMG is leveraging tibbr as a platform for enabling 159,000 employees in 152 countries to ramp up quickly to meet clients’ needs, and helping them collaborate to solve problems and gain the visibility to help others in areas their expertise wouldn’t otherwise be sought.
While most of us have embraced social tools in our personal lives, the use of social media tools to collaborate in the corporate world has yet to mature. As Moseley puts it, we cannot know exactly which technologies will succeed or fail, but we know change is on the way. Taking the necessary steps to adapt and embrace it is the only way to succeed.
Leveling the Playing Field
tibbr allows KPMG employees to share and organize around ideas, globally and virtually. This represents a profound shift in solving problems and looking at ideas more creatively. Previously, the tool to communicate globally with colleagues was e-mail—now it’s tibbr,which has sped up the cadence of change within the firm. Additionally, tibbr helps executive management better understand the challenges on the ground and find effective solutions quickly. Social media levels the playing field, as solutions can come from anyone ranging from the CEO to a new analyst.
Moseley says that only time will tell, but social collaboration platforms like tibbr may be the ultimate answer for extracting value out of change.