The idea of bringing consumer technology into the workplace is nothing new. Employees started bringing consumer-based forums, wikis and chatrooms into their organization in the early 2000s, oftentimes without permission from IT. Then came social networks like Twitter and Facebook and soon startups sensed a market need for enterprise social networking technology.
But many social initiatives in the workplace failed: 70% according to Gartner. How come? The following whitepaper explores what went wrong and how social business technology was reinvented to serve up the most relevant updates—from people and systems—to help employees get work done.