When many companies think about a mobile strategy, their first thought is the consumer marketplace. With the fantastic growth of the iPhone and Android marketplaces, the consumer market attracts much of the attention of the business news.
When I talk to IT executives about their plans for mobility, they frequently complain about the high expectations their workforce has for the internal mobility solutions. With Silver Mobile combined with the power of TIBCO’s ESB, the internal consumers find their experience can mimic the experience of their personal life.
The Real Challenge
The real challenge of corporations though is not the consumer markets. The real challenge is providing a great experience for the workforce that mimics the consumer marketplace. Employees are demanding the same technology and capabilities from their employers that they enjoy in their personal lives in the form of Google, Facebook, Apple, and the latest hot startup.
As IT leaders try to deliver rich content to the increasingly mobile workforce, they begin to learn that the massive packages of yesteryear are simply not adequate. Mobile workers cannot tolerate the 18 to 24 month rollout schedule of massive database driven applications such as ERP and CRM. Instead, a mobile strategy requires need to integrate with these platforms in order to be nimble and effective.
ESB for Mobility
The advantage of TIBCO’s Silver Mobile capability is that it is coupled to our market-leading BusinessWorks and Enterprise Messaging Server. These components create the basis of an Enterprise Services Bus (ESB). With the ESB extended to smartphones, information is delivered quickly and intelligently. The mobile device management system doesn’t need to do a lot of heavy lifting because it is using the proven power of TIBCO middleware.